I recently walked into the offices of a prestigious local accounting firm, the kind of place where all the furniture is polished wood and all the CPAs wear tailored suits. And there,...
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Marketing through experiences is huge in the B2C world, and though not used as frequently in the B2B world of trade shows and events, it is still a highly effective way to...
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The overarching name for this blog is, “Diary of a Young Marketer” and though the young part may not apply forever (or now depending on who I talk to), I hope the marketer...
go to articleIf you are in Virginia, especially in the Richmond area, the last couple of weeks we have been bombarded with the spectacle of world class professional cycling. I make no claims to...
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Recently, I had the opportunity to attend a concert at a large outdoor amphitheater. This was the type of place that had a stage with a covered seated pavilion area closest to...
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Social media has been cutting out a larger and larger piece of our personal lives for the better part of the last 15 years (anyone else start out on Myspace like me?)....
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