In this space, we’ve talked about how to be memorable at a trade show (without hiring mimes or handing out super-expensive swag). One effective way to do it is to add thoughtful...
go to articleEvery company at a trade show wants your attention RIGHT NOW. They court attendees with aggressively friendly sales staff, piles of swag and ever more elaborate trade show displays. But a week...
go to articleHere’s a secret trade show exhibit companies don’t want you to know: A lot of them are order takers. What does that mean? Their goal is to get the trade show booth...
go to articleWhen should your trade show marketing begin? Not a week before. Not three weeks before. Two months before the show. That’s when savvy marketers begin reaching out to prospects to lay the...
go to articleA bad trade show experience feels uncomfortably like an awkward middle-school mixer. You’re all dressed up and ready to make a connection, but no one’s even looking at you — let...
go to articleGet ‘em in. Get ‘em out. That’s the approach that many trade show booths take. They try to attract as many show attendees as possible with a drink or free swag, then...
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