Use Pre-Show Promotion to Reel in Attendees
The overarching name for this blog is, “Diary of a Young Marketer” and though the young part may not apply forever (or now depending on who I talk to), I hope the marketer...
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Keep It Simple
Around 50 years ago Kelly Johnson, an aircraft engineer for Lockheed Martin, was said to have formulated the KISS Principle, or “Keep it simple stupid.” Now the principle can and has been applied...
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The Familiar Design of a Cyclist
If you are in Virginia, especially in the Richmond area, the last couple of weeks we have been bombarded with the spectacle of world class professional cycling. I make no claims to...
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5 Reasons Attendees Visit Certain Booths
The name of the game in trade shows is obviously to draw the attention of the correct attendees. Whether the goal is landing 5-10 specific VIPs or trying to get noticed by...
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Being an Attendee Was the Perfect Learning Experience
I have gone to a number of trade shows as either an exhibitor or to help out my clients on the show floor, but oddly enough I do not attend many shows....
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Trade Show Town Center – The B2B Shopping Mall
Trade shows metaphorically are impromptu business-to-business malls. Under one roof, an industry will allow vendors to set up store fronts and entice consumers passing by. There’s even food courts and free giveaways....
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