Introducing the Trade Show Toolbox
There are a ton of trade show blogs out there that focus on the sales-pitch side of the trade show experience. They talk about every aspect of selling: how to generate quality...
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Five “Horrors” of Trade Shows II
Halloween is here, and we’re seeing it in major marketing, scary store decor and pumpkin filled neighborhoods. But none of the monsters, ghosts and goblins of Halloween fiction come close to the...
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Keep It Simple
Around 50 years ago Kelly Johnson, an aircraft engineer for Lockheed Martin, was said to have formulated the KISS Principle, or “Keep it simple stupid.” Now the principle can and has been applied...
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Being an Attendee Was the Perfect Learning Experience
I have gone to a number of trade shows as either an exhibitor or to help out my clients on the show floor, but oddly enough I do not attend many shows....
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4 Easy Ways to Gain Attendees’ Time
At a trade show your company stands in a room with hundreds of others. Your goal is to win the time of attendees, whether they be current clients or prospects, and send...
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Trade Show/Event Technology: 5 Great Add-Ons
The ever evolving world of technology continually aides us in just about all that we do. The world of trade shows and events is no different. Many of the areas that used...
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